Our Story
Shapes started out as the brainchild of Neha and Ashish Jain, from the family of Ankur Exports. The company had been in the exports of stainless steel utensils for decades and had created a name for itself in the international markets. The young duo of Neha and Ashish wanted to bring the same impeccable quality and experience to the Indian market. And thus, the idea of Shapes as a brand was conceptualized in 2007.
The brand is built on the premise that our products mean nothing if they do not play a role in our customer’s lives. So we went and explored what makes our customers happy. And it came as no surprise that it’s the smallest things that give us the biggest joys. A family meal, happy faces around a well laid out dining table, simple tools that make cooking easy and enjoyable, and the list goes on…
That became the foundation of our product portfolio. The most elegant and functional cutlery, spoons, forks, knives; beautiful yet efficient tri ply cookware that makes cooking a delight; kitchen tools and handy gadgets like grater, ice cream scooper, pizza knife, and many more, to breeze through the boring chores. And that’s not all… we continued our quest for exploring, innovating and creating new products, all with a single minded focus of creating small bytes of happiness whenever you use our products.
However, Shapes is more than its product line. It is a memory, a reminder, that life is made up of millions of tiny moments, moments that make us happy, even for a short while, and make life memorable. And this is reflected in our brand ethos, a spoonful of happiness.
It defines all that we do, be it our product range, quality standards, customer service, innovation, community outreach, internal employee engagement and workforce ethics.
Our Infrastructure
Great quality requires great infrastructure
At Shapes Products Pvt. Ltd., our state-of-the-art infrastructure is key to delivering top-quality stainless steel cutlery and kitchenware that elevates dining experiences and enhances brand image. Here’s how we make it happen:
Manufacturing Facility
Our manufacturing unit spans 60,000 sq. feet in Kundli, Haryana. This expansive facility is equipped with advanced machinery capable of producing over 400 tonnes of stainless steel products each month. With a dedicated team of over 300 workers and 70+ professionals, we ensure every product meets the highest standards of quality and precision.
Advanced Machinery
We employ cutting-edge machinery to achieve impeccable design and functionality in our products. Our equipment includes:
– High-precision cutting machines
– State-of-the-art polishing units
– Automated laser etching and engraving machines
– Advanced molding equipment for innovative design creation
Capacity & Efficiency
Our robust production capacity allows us to handle large orders seamlessly. With the capability to process 2 x 40′ containers daily, we consistently deliver high-quality products without disrupting delivery timelines. This efficiency supports our commitment to fulfilling orders on time, every time.
Tool Room & R&D
Innovation drives our growth. Our in-house tool room is dedicated to constant research and development, enabling us to develop new designs with minimal lead time. This facility supports our efforts to stay ahead of industry trends and meet the evolving needs of our clients.
Product Range & Presence
Shapes Products Pvt. Ltd. offers an extensive range of over 400 products spanning more than 30 categories, including cutlery, cookware, and kitchenware. Our products are available across India through retail outlets, modern retail stores, major e-commerce platforms like Amazon and Flipkart, and our own company website.
Our commitment to excellence and innovation ensures that we provide products that not only meet but exceed our clients’ expectations, delivering premium dining experiences every time.
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Manufacturing Units
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Big Double Action Presses
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Friction and Power Presses
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Automatic Polish Plants
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Our Team
At Shapes Products Pvt. Ltd., our team is the cornerstone of our success, embodying a blend of passion, expertise, and innovation. Our Managing Director leads with a strategic vision and customer-centric approach, driving revenue growth, business development, and sales strategies that shape our company’s direction and operational excellence. Our Co-Director, Neha Jain, brings a wealth of experience in managing operations and leading strategic initiatives, ensuring our processes run smoothly and efficiently.
Our Chief Operating Officer oversees daily operations, maintaining the highest standards of quality in our manufacturing processes, and fostering a culture of continuous improvement. The Head of Sales and Marketing drives our outreach efforts with a deep understanding of market trends and customer needs, ensuring our brand remains at the forefront of the industry.
Creativity and functionality are at the heart of our product designs, thanks to our Lead Product Designer, who ensures every piece of cutlery reflects our commitment to excellence. Our Quality Assurance Manager meticulously monitors every aspect of production, ensuring that each product meets our rigorous standards.
Innovation is fueled by our Research & Development Specialist, who leads efforts to stay ahead of industry trends and continuously improve our offerings. Together, our team works tirelessly to deliver exceptional stainless steel cutlery and tableware solutions, maintaining a shared commitment to quality, customer satisfaction, and continuous improvement.
We are proud of our team’s dedication and the diverse skills they bring to Shapes Products Pvt. Ltd., driving our ongoing success and helping us meet the evolving needs of clients around the world.
Great quality needs great infrastructure
Shapes is one of the leading brands in cutlery, cookware and kitchenware, with over 400 products spanning over 30 product categories. With a pan India presence at retail outlets, modern retail stores, ecommerce platforms like amazon, flipkart etc. and of course on our own company website, our products are being used extensively by over XX happy households, hotels, restaurants and catering companies.
While we take pride in the smiles and testimonials of our happy customers, all this would not have been possible without a sound backend setup, quality processes, and an extremely passionate and dedicated team, all of which are the lifeline behind our brand promise.
Our infrastructure
State-of-the-art units in Wazirpur, Badli and Kundli
What this means is, that we can fulfil large orders seamlessly, consistently, without any break in your delivery or service timelines, and with the same high quality that you’ve come to expect from us.
That’s not all! With our in-house facility of a complete tool room, the Company is not only engaged in constant innovations and R&D, but also in ensuring that new designs are developed with a minimum lead-time.
Bath Foams
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Soaps
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Hand Wash
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