Our Story

Our Story

Our Story


Shapes started out as the brainchild of Neha and Ashish Jain, from the family of Ankur Exports. The company had been in the exports of stainless steel utensils for decades and had created a name for itself in the international markets. The young duo of Neha and Ashish wanted to bring the same impeccable quality and experience to the Indian market. And thus, the idea of Shapes as a brand was conceptualized in 2007.

The brand is built on the premise that our products mean nothing if they do not play a role in our customer’s lives. So we went and explored what makes our customers happy. And it came as no surprise that it’s the smallest things that give us the biggest joys. A family meal, happy faces around a well laid out dining table, simple tools that make cooking easy and enjoyable, and the list goes on…

That became the foundation of our product portfolio. The most elegant and functional cutlery, spoons, forks, knives; beautiful yet efficient tri ply cookware that makes cooking a delight; kitchen tools and handy gadgets like grater, ice cream scooper, pizza knife, and many more, to breeze through the boring chores. And that’s not all… we continued our quest for exploring, innovating and creating new products, all with a single minded focus of creating small bytes of happiness whenever you use our products.

However, Shapes is more than its product line. It is a memory, a reminder, that life is made up of millions of tiny moments, moments that make us happy, even for a short while, and make life memorable. And this is reflected in our brand ethos, a spoonful of happiness.

It defines all that we do, be it our product range, quality standards, customer service, innovation, community outreach, internal employee engagement and workforce ethics.

Our Infrastructure

Great quality requires great infrastructure

Shapes is one of the leading brands in cutlery, cookware and kitchenware, with over 400 products spanning over 30 product categories. With a pan India presence at retail outlets, modern retail stores, ecommerce platforms like amazon, flipkart etc. and of course on our own company website, our products are being used extensively by over XX happy households, hotels, restaurants and catering companies.

While we take pride in the smiles and testimonials of our happy customers, all this would not have been possible without a sound backend setup, quality processes, and an extremely passionate and dedicated team, all of which are the lifeline behind our brand promise.

The Company has five state-of-the-art manufacturing units, out of which 3 are located in the Industrial Area of Wazirpur, Delhi, the hub of stainless steel market; one factory in Badli Industrial Area and one new factory of 50,000 sq. feet in Kundli (Haryana) with 14 Big Double Action Presses, in-house stainless-steel sheets rolling machine, 55 Friction and Power Presses, 2 Automatic Polish Plants and many other ancillary machines. 

Our manufacturing units have the combined production capacity of over 400 tonnes of quality stainless steel products on a monthly basis, which helps us to handle a volume of 2 x 40′ containers a day.

What this means is, that we can fulfil large orders seamlessly, consistently, without any break in your delivery or service timelines, and with the same high quality that you’ve come to expect from us.
That’s not all! With our in-house facility of a complete tool room, the Company is not only engaged in constant innovations and R&D, but also in ensuring that new designs are developed with a minimum lead-time.

5

Manufacturing Units

14

Big Double Action Presses

55

Friction and Power Presses

2

Automatic Polish Plants

Our Team

Shapes is a professionally managed company with an experienced team leading its manufacturing, operations, finance, marketing and sales, Product design, Innovation and R&D, Logistics and Customer service.

The team is led by the brilliant stewardship of its two co-founders and directors, Ashish and Neha Jain.

Ashish Jain, CEO :

He has a rich experience of international markets and brings with him decades of accumulated knowledge and expertise of international quality standards and product design. He is obsessed with maintaining the highest quality standards for all products under the Shapes brand. He is also an active member of several industry and entrepreneur associations in India.

Neha Jain, Director :
She is a certified Company Secretary and an active member of the Institute of Company Secretaries of India. She oversees the finance, accounting, administration and marketing functions in the company, and is responsible to take Brand Shapes to new heights. She is hugely invested in technology accelerators for the brand website and ecommerce marketing.

Great quality needs great infrastructure

Shapes is one of the leading brands in cutlery, cookware and kitchenware, with over 400 products spanning over 30 product categories. With a pan India presence at retail outlets, modern retail stores, ecommerce platforms like amazon, flipkart etc. and of course on our own company website, our products are being used extensively by over XX happy households, hotels, restaurants and catering companies.

While we take pride in the smiles and testimonials of our happy customers, all this would not have been possible without a sound backend setup, quality processes, and an extremely passionate and dedicated team, all of which are the lifeline behind our brand promise.

Our infrastructure
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Manufacturing Units

State-of-the-art units in Wazirpur, Badli and Kundli

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Big Double Action Presses
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Friction and Power Presses
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Automatic Polish Plants
Play Video

What this means is, that we can fulfil large orders seamlessly, consistently, without any break in your delivery or service timelines, and with the same high quality that you’ve come to expect from us.

That’s not all! With our in-house facility of a complete tool room, the Company is not only engaged in constant innovations and R&D, but also in ensuring that new designs are developed with a minimum lead-time.

Bath Foams

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Soaps

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Hand Wash

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