SHAPES Products made a strong impression at the India International Hospitality Expo (IHE) 2022, held from August 3–5, 2022 at the India Expo Centre & Mart, Greater Noida. This marked the 5th edition of IHE and stood out as a landmark event as the hospitality and F&B trade shows regained momentum post-pandemic.
The expo attracted some of the most sought-after stakeholders from the hospitality and food & beverage industry, making it a highly impactful platform for interaction, networking, and business growth.
At SHAPES Products, we value every opportunity to engage with our customers and potential buyers. Their insights and feedback help us design products that are delightful, practical, and value-for-money. Our customers remain central to our journey as we move steadily toward our goal of becoming India’s No. 1 stainless steel cutlery brand by 2027.
At IHE 2022, we showcased our luxury cutlery, serve ware, cookware, and kitchen tools, catering to the rapidly growing needs of the hospitality and F&B sector. As business in this segment continues to boom, SHAPES is committed to meeting all kitchen, cooking, and serving utensil requirements.
SHAPES hosted an exclusive premium booth measuring 8 × 5 meters, featuring:
The booth was thoughtfully designed with carpeted flooring, excellent lighting, and attractive displays, creating a welcoming environment for visitors and hospitality decision-makers.
Our collections from SHAPES and Koko by SHAPES were displayed across categories including stainless steel cutlery, serve ware, kitchen tools, and cookware. The consistent use of our brand colors and iconography strengthened brand recall and helped visitors connect more deeply with our offerings.
The showcase reflected our high-quality, custom-created product ranges, ideal for premium restaurants, hotel chains, and homestays.
As a brand, SHAPES stands for:
Our designs are stylish and contemporary, reflecting the evolving needs of modern Indian hospitality. At IHE 2022, we prominently featured our brand colors—blue, red, and white—to communicate our promise of happiness, joy, commitment, and professionalism.
The booth received widespread appreciation for its sleek design, thoughtful presentation, and welcoming warmth.
The response at IHE 2022 was overwhelmingly positive. Our new ranges of cutlery, serving dishes, and GN pans emerged as clear favorites, generating significant interest.
Over the four-day event, we hosted more than 900 guests at our booth. Our dedicated team of eight members engaged individually with visitors, showcasing products and understanding their specific needs.
We interacted with some of the best names in the hospitality industry, gaining valuable insights into both requirements and pain points. Our focus throughout the event was to deliver a meaningful customer experience and build long-term relationships.
The enriching experience at IHE 2022 marked another milestone in SHAPES’ journey of delivering a “spoonful of happiness” to our customers.
Founded in 2007, SHAPES Products is the brainchild of Neha and Ashish Jain of Ankur Exports. With decades of experience in exporting stainless steel utensils, the company has earned a strong reputation in international markets.
Today, SHAPES is steadily progressing toward becoming India’s leading stainless steel cutlery and cookware brand, known for unmatched quality, timely delivery, and reliable service.
