Aahar – International Food and Hospitality Fair 2022

Pragati Maidan, New Delhi witnessed the 36th edition of Aahar – International Food and Hospitality Fair, held from April 26 to April 30, 2022. Started in 1986, Aahar has grown into a globally recognized B2B exhibition for the food and hospitality industry.

Every year, large enterprises from across the world participate to showcase their food products, beverages, food technology, and hospitality solutions. The event is hosted by ITPO (India Trade Promotion Organization) and serves as a major networking and business platform for the industry.

Aahar 2022 was a hugely successful event, featuring 1,600+ exhibitors and participants and welcoming over 3,00,000 visitors across five days.

Shapes Products at Aahar 2022

This year, Shapes Products participated in Aahar 2022 to present its exclusive range of luxury cutlery, cookware, bar accessories, and other stainless steel products. This participation aligns with the brand’s vision of becoming the Number 1 stainless steel cutlery brand by 2027.

Throughout the five-day event, Shapes hosted some of the biggest business houses and well-known names from the food and hospitality industry, strengthening its presence in the HORECA segment.

Shapes Products Exclusive Booth

Shapes Products showcased its offerings through a 12 x 3 meter, two-side open corner stand, strategically designed to highlight premium collections from Shapes and Koko by Shapes.

The booth focused strongly on the HORECA industry and displayed a wide range of products including:

Stainless steel cutlery
Kitchen tools
Serveware
Cookware

A dedicated section was created to showcase custom-made, high-quality product ranges, ideal for premium restaurants, luxury hotel chains, and export markets.

The booth design reflected the brand’s philosophy—“a spoonful of happiness”—by being welcoming, elegant, and professional.

Brand Identity and Booth Design

As a brand, Shapes stands for uncompromised quality, timely delivery, and true value for money. The brand continuously brings contemporary designs at affordable pricing, while maintaining strong professional ethics.

For Aahar 2022, special attention was given to the booth’s look and feel. The design followed Shapes’ brand colours—blue, red, and white, reinforcing consistency and brand identity.

The booth was designed as a positive and comfortable space, featuring:

Carpet flooring
Smart seating arrangements
A strong and well-structured ceiling

Many visitors appreciated the booth for its simplicity, elegance, and professional appearance.

Esteemed Visitors and Industry Interactions

Shapes Products received an overwhelming response from visitors throughout the event. Over 1,000 enterprises visited the booth during the five days.

With a dedicated team of more than 10 members, Shapes ensured that every visitor received personalized attention. A large number of guests were from premium luxury hotel chains, seeking superior-quality products for their hotels and resorts.

The interactions provided valuable insights into emerging industry trends and customer preferences, helping Shapes continually evolve to meet client needs.

Products That Drew Maximum Interest

Among the showcased offerings, the following product categories received the highest number of enquiries:

New cutlery collections
Chafing dishes
Thoughtful and premium gifting options

These interactions reaffirmed strong interest in Shapes’ quality and design-driven product range.

Gratitude and Looking Ahead

Team Shapes is extremely grateful for the encouragement, support, and learning opportunities gained at Aahar 2022. The event proved to be a rewarding experience, strengthening industry relationships and reinforcing the brand’s market position.

Shapes Products looks forward to continuing its journey of delivering quality, trust, and a spoonful of happiness to its clients.

About Shapes Products

Shapes Products, established in 2007, is the brainchild of Neha and Ashish Jain, from the family of Ankur Exports. The family has decades of experience in exporting stainless steel utensils, earning a strong reputation in international markets.

Today, Shapes is on its path to becoming India’s number one stainless steel cutlery and cookware brand. The company is known for its unmatched quality, timely delivery, and customer satisfaction.

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